The Power of Leo by Chowdhury Subir
Author:Chowdhury, Subir [Chowdhury, Subir]
Language: eng
Format: epub
Publisher: McGraw-Hill
Published: 2011-10-02T14:00:00+00:00
* * *
The gathering and analysis of data is an important early step in any LEO Listen process.
* * *
“How many of you have ever visited any of our customers’ window manufacturing plants?” Keith asked his aides. None of them had. He wasn’t that surprised. The company left that to the salespeople. Keith himself, along with a sales rep, had spent an hour in the offices of a window maker, negotiating a settlement with a purchasing agent, but they hadn’t gotten close to the plant itself.
Keith intended to change that as part of the company’s participation in LEO. He explained the Listen phase to his team as a series of logical steps:
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